diesel

Anekdote has partnered with Diesel to design a new in store experience, which recently launched in Dublin. 

 
 
 
 
 
 
 

We developed a concept that brings the Diesel story to life in a modern space anchored on the brand’s industrial style and laidback attitude.

The design enables Diesel’s diverse customer base to easily discover the newest products and trends in designated shopping zones. 

 
 

Fully flexible displays allow visual merchandisers to tailor the presentation of each range and tell their brand story. Framing denim as the core offering creates an in store destination which communicates the innovation and heritage behind Diesel’s classic five pocket jean.

The new design fully extends the Diesel brand experience from online to in store.

 
 
 
 

What Our Clients Say…

“Sarah from Anekdote made every step of our shop re-brand project easy, stress free and enjoyable. Sarah worked collaboratively with the Diesel team and understood the brief from the beginning. Sarah listened and implemented all our feedback easily and effectively.

We are extremely happy with the outcome of our flagship store in Swords, Dublin and would highly recommend Anekdote for retail interior design projects.”

Maria Wade, Visual Merchandising Manager, Diesel Ireland

 
 
 

Client: Diesel

Design: Anekdote

Fit Out: Johnston Shopfitters

Photography: and Videography: Joe Ladrigan Productions

Date Completed: March 2023