SANBRA GROUP brand EXPERIENCE
The Sanbra Group has transformed their historic Santry site into a warehouse, brand experience centre, and office space. This building, which once manufactured church bells, and later served as an on-site manufacturing facility for the Sanbra Group, now serves as a space designed to engage both local and international clients.
The industrial design aesthetic of the space pays homage to its past while integrating modern elements that reflect the Sanbra Group. The brand's signature gold and black colours are featured, enhancing the atmosphere. Extensive lighting features have been incorporated throughout to create a dynamic environment.
Clients are taken on a curated journey through the building, allowing them to fully immerse themselves in the Sanbra Group's brand and products. This journey is designed to educate and inspire, showcasing the depth and breadth of the company's offerings.
A back hallway is dedicated to the history of the Sanbra Group, featuring old brand information, logos, products, and photographs that tell the story of each company under the group's umbrella. This display highlights the evolution and growth of the Sanbra Group over the years.
Central to the customer experience is the research and development lab, which demonstrates the testing and quality control processes that each product undergoes during manufacture. This lab is designed to showcase the Sanbra Group's commitment to excellence and innovation.
Wall displays throughout the space illustrate the product design and development process, featuring sketches, foam models, and final products. These displays provide a sense of the creativity and precision involved in bringing each product to market, taking customers on a journey from concept to completion.
Each machine used in the manufacturing process is accompanied by a metal, wall-mounted text panel with etched descriptions. These panels are complemented by shelves displaying products at various stages of testing, including examples of those that did not pass. This educational approach highlights the standards of the Sanbra Group and also underscores their commitment to continuous improvement.
The customer journey through the Sanbra Group's facility is both educational and on-brand, effectively communicating the story of each of their brands. Through this immersive experience, clients gain a deeper understanding of the processes and design thinking that define the Sanbra Group's products. This thoughtfully designed space ensures that the Sanbra Group remains at the forefront of their industry, while honoring their heritage and looking forward to future innovations.
