Teeling distillery shop
Anekdote and Teeling Whiskey partnered to redesign the Teeling Distillery Shop. Displays were crafted from steel and oak, mirroring the whiskey ageing process and connecting the retail experience with Teeling's craftsmanship.
The palette layers wood and metal textures, all finished in warm tones. Each detail has been considered, creating an environment that resonates with the brand's core values of quality, heritage, craft, and flavour. It's a space that not only showcases the products but also tells the story of Teeling's history and dedication to the art of whiskey making.
What sets the Teeling Distillery Shop apart are the interactive distillery exclusive experiences that await every visitor. Enthusiasts have the opportunity to engage in activities like pouring their own bottle of whiskey, turning a simple purchase into a memorable adventure. Additionally, the ability to personalise bottle labels adds a layer of charm to the experience.
The attention to detail extends to the smallest elements, including improved signage at both high and eye levels. This ensures that visitors can effortlessly navigate the space, enhancing their engagement and enjoyment of the Teeling journey.
The redesign results in a cohesive retail environment that aligns with the Teeling brand. The transformation has redefined the on-site retail experience, shifting it from a gift shop to an engaging and interactive journey.
